Ownership and Use of Jordan Public School Trademarks, Name, Imagery, Likeness

  • This website establishes the use of Jordan Public Schools trademarks, as well as the use of unregistered names, seals, logos, emblems, images, symbols and slogans that are representative of Jordan (together referred to herein as "Marks").

    Our name and marks are the most proprietary parts of our brand as Jordan Public Schools.

    Marks
    Jordan’s Marks are owned by Jordan Public Schools and they are a valuable district asset. Staff, coaches, students, and alumni share in the benefits associated with the Marks, and therefore also share responsibilities to ensure correct use. Jordan’s Communications and Marketing department is to be consulted with any questions about Jordan’s Marks and their use.

    Why does Jordan have guidelines for trademark, name, imagery, and likeness use?

    • protect perceptions of academic and activities integrity;
    • maintain its tax-exempt status;
    • avoid the appearance of endorsing non-Jordan entities; and
    • ensure accurate representations about its relationships with other organizations.

    Trademarks:  list but not limited to:

    • Hubmen
    • Jaguar
    • Combined Hubmen and Jaguar

    Other marks:  list but not limited to:

    • Jordan High School Crest
    • Jordan, Hubmen, Jaguar wordmarks
    • Jaguar paw
    • Hubmen hammer
    • Activity “J”
    • Activity “J” with motion hammer
    • The phrase “Love Maroon Live Gold”

    Authority
    The Superintendent has delegated authority for approving use of Jordan’s Marks as follows:

    Communications, Marketing, and Events Director:

    • for use in video, print and digital media, clothing and merchandise, and District web pages.
    • for use by manufacturers of merchandise and products and by vendors (including promotional use).

    Activities Director:

    • for use in video, print and digital media, clothing and merchandise.
    • for use by manufacturers of merchandise and products and by vendors (including promotional use).

    Use of Marks
    Jordan’s Marks may only be used by current Jordan staff, coaches, students, and alumni as provided in this policy and for no other purposes. No other individuals or entities may use Jordan’s Marks without the permission of an individual listed in the Authority section above.

    Staff and Coaches:

    • Jordan staff and coaches may only use Jordan’s Marks in connection with Jordan departments, events, programs, projects, activities, publications and products that are officially sponsored or sanctioned by Jordan.
      • When a staff member/coach is involved in activities that are not officially sponsored or sanctioned by Jordan Public Schools (such as independent consulting, civic and volunteer work, and publications), use of Jordan’s name and marks is limited to identification of the individual’s Jordan affiliation (e.g., Jane Smith, Teacher, Jordan Public Schools). Jordan’s Marks and other emblems may not be used.
      • Staff members/coaches may not grant permission for use of Jordan’s Marks to individuals and entities outside of Jordan Public Schools without the permission of an individual listed in the Authority section. This prohibition includes granting permission to (a) vendors and others in a business relationship with Jordan, (b) donors, and (c) activity sponsors. 

    Students:

    • Students may only use Jordan’s Marks as described below:
      • Students may use Jordan’s name, but no other Marks, to identify their attendance at and degrees from Jordan on resumes and on digital channels such as personal web sites and social media.

    Alumni:

    • Alumni may only use Jordan’s Marks as described below:
      • Alumni may use Jordan’s name, but no other Marks, to identify their attendance at and degrees from Jordan on resumes and on digital channels such as personal web
      • Alumni groups may produce merchandise that incorporates Jordan  Marks. Such merchandise may only be produced in connection with District-sanctioned activities and must comply with all policies and branding guidelines established by the Communications and Marketing department.

    Additional Considerations:
    Use of Stanford’s Marks must comply with the following:

    • In all situations, use of Marks by an authorized individual or entity must be consistent with Jordan’s academic mission and its reputation for excellence.
    • All uses of Jordan’s Marks must comply with applicable policies and guidelines.
    • All uses of Jordan’s Marks must carry proper trademark designations. This includes TM on unregistered Marks when required.
    • Jordan’s Marks may never be altered or combined with another organization’s name or logo without permission from Jordan’s Superintendent or other individuals listed in the Authority section.

    Prohibited Use of Marks and Jordan Affiliation
    The following uses of Jordan’s Marks are not permitted, except as otherwise authorized by (a) this policy, (b) other published guidelines or (c) Jordan’s Superintendent, or other individuals listed in the Authority section:

    • The use of Jordan’s identity with past Mark’s no longer indicated as approved in the current Brand Guidelines. This includes the use of “the train.”
    • By non-Jordan Public School individuals and entities. This includes, but is not limited to, vendors, donors, collaborators, partners and guest speakers.
    • In a manner that endorses or implies endorsement of (a) a non-Jordan entity, or (b) the programs, products or services of a non-Jordan entity.
    • By staff, coaches, students, and alumni or others in association with any commercial activity or outside venture.
    • In situations which will negatively impact Jordan’s reputation, or which may have the potential to impact negatively Jordan’s reputation. Such situations include, but are not limited to, use of Marks in connection with materials which (i) violate any law or regulation, (ii) have the potential to offend a person or group on the basis of gender, ethnic origin, religion, race, disability or sexual orientation, (iii) could be considered to be pornographic, or (iv) could be considered to be defamatory.
    • In connection with partisan political activities.
    • Involvement by individual staff, coaches, students, and alumni in a non-Jordan activity is not a sufficient basis for indicating District sponsorship or endorsement and Marks may not be used in connection with such activities.

    Use of Name, Imagery or Likeness
    Requests to use the name Jordan Public Schools,, photographs of the district campus or facilities, or any of its seals, logos, or symbols in advertisements or marketing materials, must be directed to the Communication and Marketing Department at communications@isd717.org.

    Creation or Development of All New Logos and Wordmarks
    The development of new logos and wordmarks by an internal team or staff member must be in keeping with Jordan branding and will still require approval as they represent Jordan Public Schools. All unit logos, wordmarks and signatures should make every effort to utilize Jordan’s identity guidelines, incorporating the university fonts and colors. Final approval must be directed to the Communication and Marketing Department at communications@isd717.org.

    Enforcement of Rights
    The District will actively protect its Marks from improper or misleading use by individuals or organizations not associated with Jordan Public Schools and will ensure that use of Marks by Jordan staff, coaches, students, and alumni conforms to all applicable policies and guidelines. The Communication and Marketing Department is responsible for the enforcement of Jordan’s Marks.

    Further
    Questions about the use of Jordan’s Marks on collaterals or merchandising should be directed to the Communication and Marketing Department at communications@isd717.org.

    Related Resources

    • Logos and Trademark Authorization Request
    • Social Media Guidelines
    • Brand Guidelines