Market Research

As evidenced based on classroom assessments, the student is able to:

• Understand basic marketing vocabulary 08.01.01
• Conduct marketing research, develop recommendations and conclusions & implement market research data to make business decisions 08.01.02 08.01.05

Channel Management

As evidenced based on classroom assessments, the student is able to:

• Understand the value of company leadership and its direct impact on success 08.03.01
• Identify the key components of channel management 08.04.01

Marketing Plan

As evidenced based on classroom assessments, the student is able to:

• Understand all of the components of a marketing plan & analyze results to develop recommendations and conclusions 08.05.02 & 08.06.02

Pricing

As evidenced based on classroom assessments, the student is able to:

• Explain the nature and scope of the pricing function and I can explain factors affecting pricing decisions 08.07.01

International Business

As evidenced based on classroom assessments, the student is able to:

• Understand the different political systems, describe how different countries make economic decisions & calculate international exchange rates 01.01.01 to 01.03.01

New Product Development

As evidenced based on classroom assessments, the student is able to:

• Understand how developing new/improved products are a representative of future business success and company image 08.08.02 & 08.08.03

Promotion

As evidenced based on classroom assessments, the student is able to:

• Understand the nature of branding and can identify what makes an effective brand and company image 08.08.04 & 08.08.05
• Understand the role of promotion, describe the elements of the promotional mix & create a promotional plan to effectively communicate with target markets 08.09.01 to 08.09.07